Fruits of Democracy is an annual event aimed at celebrating young people who excel in their fields of expertise. We were tasked to come up with an art direction for this years ceremony and came up with a concept titled 'The Fruits and the Thorns of Democracy'. This idea explores how far South Africa has come as a new democratic country and reflects on the good (the Fruits) and the bad (the Thorns) of our society as a whole. This was expressed in design through colour, graphic elements and photography, expressing the positives of our democracy, while also interpreting the negative through the use of full stops in the incorrect places, forcing the observer to have some form of discomfort/irritation while viewing the design elements.

The concept was communicated through posters, digital marketing (Facebook and Instagram), banners, certificates and booklets.

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